Positioned between the Shimano Stella and the Aspire series, you get the best of both worlds with the fabulous Firebloods.
There are three reel sizes - the 1000FA, 2500FA and 4000FA - which covers everything from ultra light estuary Squidgy work right up to inshore snapper, and even getting some light tackle jollies spinning into surface churning tuna and spotty mackerel schools.

Shimano has always had a no compromise philosophy when it comes to producing what many believe to be the world’s finest angling equipment – pick up a new TwinPower FC and you will instantly be able to see and feel why.

Building from the phenomenal success of the FB series, the new TwinPower FC boasts many features expected to be found on a reel at double the price. Lightweight waterproof aluminium frame, waterproof drag system, double anodised cold-forged spool, ARC/Propulsion system, one-piece SR bail system, Power Roller, Super Stopper II and SR Concept just to name a few.

The changes that Shimano have made to the Sustain series for the upcoming season are more than just skin deep. While the grey, silver and gold livery looks super cool, there have been a number of important design modifications made to them as well.

A true superstar of the Shimano threadline line-up, the Stradic has long been regarded as one of the most affordable work-horse reels available on the fishing scene today.

The Stradic FI makes use of Shimano’s Paladin Gear Durability Enhancement for increased operating life, the Propulsion Line Management System that permits greater casting distance with less effort, while AeroWrap II lays the line neatly on the spool without any dips or hills. It utilises Shimano’s SR Concept with an SR-3D gear and SR One Piece Bail Wire.

It’s not often that you find a reel that has tournament performance and technology but is available at an affordable price – the latest upgrades of the Symetre FJ range provides the ideal choice for professional angler or budding junior where value for money is a priority.

The Sedona series has a model ideal for everything from flicking finesse plastics in the estuary, big plastics for rock-wall Jewfish to poppers and metal slices for pelagic species.

The Sedona series has long ruled as one of the most affordable, feature rich ranges available within the Shimano stables. With the introduction of 3 new upgraded models, the Sedona is set to further stamp it’s authority as one of the best value reels on the market.

The Sienna series of threadline reels come with four ball bearings for smooth and effortless operation, and a precision gear system built for reliability and performance. The aluminium spool is precision made and has a multi-washer drag designed to handle fast running fish. It also features the Shimano Dyna- Balance system that eliminates rotor wobble when winding. Super Stopper II anti-reverse provides instant hook-sets, and the oversized Power Roller line roller assists the AeroWave Oscillation to produce a perfect line lay on the die-cast aluminium spool. The feature-packed Sienna range of threadline reels from Shimano represent excellent value for money, yet there is no scrimping on quality and performance.

Perfectly suited to anglers just getting started in fresh or light saltwater fishing. They are robust, reliable, and continue the Slade tradition of being extremely good value for money. They feature a strong, corrosion-resistant XT7 body and a precision machined aluminium spool. The front drag on Slade reels is robust and capable of handling fast running fish, and a two bearing drive train – coupled with Dyna-Balance – ensures a vibration-free retrieve. AeroWave Oscillation – whereby an oval-shaped oscillation gear creates a consistent spool speed – lays line evenly on the spool, which makes for effortless, friction-free casting. Slade reels come in a stylish silver and grey, corrosion-resistant finish.

Shimano’s evergreen FX threadline range has been given an upgrade, with the addition of a ball bearing and some funky cosmetic changes that will see them continue to dominate the entry level threadline market.

There are three reels to choose from - one suited to freshwater and light saltwater fishing, a larger model more at home when used for heavy freshwater and medium saltwater fishing. All feature a rear drag that is easy to adjust during the course of a long fight, an XT7 frame and graphite spool that keeps weight down to an absolute minimum, and a Quickfire II casting mechanism which permits fast, single-handed casts as the bail arm and trigger always self-centre.